(Description)

Designing a visual identity for an innovative, groundbreaking brand like Hyusto is challenging and very stimulating at the same time.
Hyusto team is well aware of what’s their mission and their creative impetus, the desire to stand with both feet in contemporaneity is truly inspirational and it stimulates to go beyond any graphic preconceptions to try something new. 

They like to call themselves ‘The post sneaker company’, hence it is exciting to confront their ideas, translate their bold vision into images that could do justice to their essence and embrace their notion of actuality.
Hyusto seeks alternatives in the field of Lifestyle and Fashion so it is equally crucial, for the success of the project, to take some risks in order to develop the right graphic identity.